Zomato has been a well-known name in the food delivery industry for years. However, the company is now making a major change by renaming itself Eternal Limited. But why did Zomato decide to change its name to Eternal? Let’s break it down. This decision is not just about changing a name—it represents a shift in Zomato’s business model and vision for the future.
A New Identity for a Growing Business
One of the main reasons Zomato decide to change its name to Eternal is to create a clear distinction between its parent company and the food delivery app. While the Zomato app will continue to exist under the same name, Eternal will serve as the umbrella brand for all of its businesses, including:
- Zomato (food delivery)
- Blinkit (quick commerce/grocery delivery)
- Hyperpure (B2B food supply chain)
- Feeding India (food philanthropy initiative)
With this change, Zomato is signaling that it is no longer just a food delivery company but a business managing multiple major brands.
The Meaning Behind the Name “Eternal”
Deepinder Goyal, CEO of Zomato, has explained that the word “Eternal” was chosen because it means “forever.” The company wants to build something that lasts beyond the lifetimes of its founders and employees. Zomato decide to change its name to Eternal to reflect this long-term vision.
By adopting this name, Zomato is sending a message that it is not focused only on short-term success but on creating a sustainable and impactful business for the future.
Strengthening Blinkit’s Role
When Zomato acquired Blinkit, there was a need to integrate it into the company culture. Zomato decide to change its name to Eternal partly to make sure Blinkit felt like an equal part of the organization, rather than a separate entity.
Before this change, Blinkit might have felt like just an add-on to Zomato. Now, with Eternal as the parent company, Blinkit and other businesses are positioned as equally important.
No Impact on Customers—For Now
Although the parent company is being renamed, the Zomato app will continue to operate under the same name. Customers will not experience any immediate changes in how they order food or use Blinkit.
However, the stock ticker for Zomato will change to reflect the new name. Investors will see Eternal instead of Zomato when trading stocks, but the services customers use daily will remain the same.
Plans for Multiple CEOs
Another reason Zomato decide to change its name to Eternal is to introduce a new leadership structure. The company is considering having separate CEOs for different business units. This would allow Zomato, Blinkit, Hyperpure, and other businesses to operate independently while still being part of the same parent company.
This approach is similar to how large corporations like Alphabet (Google’s parent company) manage multiple businesses under one brand.
Looking Towards the Future
With this rebranding, Zomato is making it clear that it sees itself as more than just a food delivery company. The decision to change its name to Eternal represents a shift in focus from a single business to managing an entire ecosystem of services.
By choosing a name that means “forever,” the company is committing to long-term success. Whether this change will bring new opportunities or challenges remains to be seen, but one thing is clear—Zomato decide to change its name to Eternal to prepare for a bigger, more diverse future.
